Local SEO: 5 Must-Haves

What is Local SEO? 

Local SEO is a search engine optimization (SEO) approach that makes your company more prominent in Google’s local search results. Local SEO can be extremely beneficial to your organization if you have a local customer or client base.

Some businesses may not realize that by employing Local SEO, they could be attracting more customers from outside their immediate area. This is especially important for anyone in the catering or hospitality industry, where non-local visitors may conduct research before visiting your location.

Businesses that typically benefit from Local SEO include:

And many others, that run their businesses locally.

Here are 5 local SEO must-haves that will make it easier for new and existing clients to contact or locate you:

  1.  Content Marketing

So, how does this affect your website? The content should be of high quality and related to the page’s theme. It should also urge people to stay on your site and click through it rather than going to a competitor’s.

Creating a FAQ page or blog entries is an excellent method to continually contribute high-quality content to your site. This will assist you in maintaining your site’s ranking.

  2.  Responsive Web Design

The mobile market is expanding, and more individuals than ever are searching for local companies on their phones. You’re losing out on getting found in search results if you haven’t switched to responsive web design for your website. Sites that are not mobile friendly are penalized by Google.

Responsive design detects whatever device you’re using to access a website and adjusts the size of the page to fit that device’s screen.

  3.  Google My Business

Google My Business (GMB), formerly known as Google Local and, for a while, even Google+ Local, is your Google business profile.

The information from your firm’s GMB feeds into a variety of areas, including the local pack and Google Maps search results, but the most common appearance will be in the top right (or top on mobile) of a branded search for your business.

Your GMB profile might include a variety of information that you supply, such as services you provide, contact information, a business description, a category, and hours of operation.

Keeping your Google+ page up to date is a terrific method to connect with local customers.

  4.  Social Media Marketing

Social media has evolved into the most prominent and vital virtual arena, where the platform is utilized not only for social networking but also as a powerful tool for digitally promoting your business and products.

The power of social media is undeniable, as you can reach a big number of people within seconds of publishing an ad, lowering your costs and ensuring that your adverts reach your target demographic with these social media commercials.

Because of the large number of internet users, marketers should not overlook the opportunity to market on these digital forums, where they may reach the greatest number of potential consumers when compared to print or television media marketing.

  5.  Directory Listings

Creating listings for your company in web directories might improve your chances of being found. You can establish a link back to your website using these listings. It’s critical that you maintain these listings current with accurate data.

Your firm address and phone number, for example, should match the information on your website. If this information is incorrect, Google may penalize you.

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